Getting Hits: The Definitive Guide to Promoting Your Web Site

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9780201688153: Getting Hits: The Definitive Guide to Promoting Your Web Site

Just building a world-class web site doesn't mean people will come flocking through your door - web sites must be promoted to be successful. Getting Hits gives the lowdown on how to build up the hits on your web site - a guidebook to the entirely new processes of advertising and publicizing that comprise promotion on the web. Topics covered include: posting your site to a search engine; links that give the biggest hits; guerrilla marketing strategies; producing hits offline; creating your own web campaign; and keeping visitors coming back to your site.

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Review:

This guide caters to professionals who already have a Web site but don't know how to use it to successfully promote their product or company. The book begins with an overview of what resources you can use to build up the number of hits, or visits, to your Web site. Author Don Sellers first covers search engines and how they work, providing tips on how to get your site in the higher rankings on search-engine lists and how to get listed with the top search engines, such as Yahoo!, AltaVista, and Excite. He then moves on to discuss links, showing how setting up hundreds of links can increase traffic to your site but noting that a few high-quality links can also make vast improvements in the number of hits.

Sellers's lessons on netiquette in newsgroups and mailing lists are helpful for newcomers to these areas of the Web. He assists promoters in targeting which newsgroups they should list their Web page with and identifies some of the pitfalls of using this method of promotion. Finally, Sellers explains how to advertise your Web site, both in print and online. He advocates testing and refining your site regularly to stay competitive in the medium. Getting Hits wraps up with a short index listing the most popular search engines, award sites, links, and announce sites. --Cristina Vaamonde

About the Author:

Don Sellers has spent three years researching, writing and editing Zap! A Stanford-trained documentary filmmaker, Don has interviewed dozens of experts and reviewed all major studies on the subject. He's traveled the world working on PBS documentaries, for such programs as Frontline, Discover, and The AIDS Quarterly.

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Don Sellers
Published by Peachpit Press (1997)
ISBN 10: 0201688158 ISBN 13: 9780201688153
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Book Description Peachpit Press, 1997. Paperback. Book Condition: New. Bookseller Inventory # DADAX0201688158

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Don Sellers
ISBN 10: 0201688158 ISBN 13: 9780201688153
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