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Synopsis
Discusses getting hits on a Web site, using search engines, using links from other sites, advertising, and marketing a Web site
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About the Author
Don Sellers has spent three years researching, writing and editing Zap! A Stanford-trained documentary filmmaker, Don has interviewed dozens of experts and reviewed all major studies on the subject. He's traveled the world working on PBS documentaries, for such programs as Frontline, Discover, and The AIDS Quarterly.
From the Back Cover
Just building a world-class web site doesn't mean people will come flocking through your door - web sites must be promoted to be successful. Getting Hits gives the lowdown on how to build up the hits on your web site - a guidebook to the entirely new processes of advertising and publicizing that comprise promotion on the web. Topics covered include: posting your site to a search engine; links that give the biggest hits; guerrilla marketing strategies; producing hits offline; creating your own web campaign; and keeping visitors coming back to your site.
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