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A guide for people who know design but don't know the Web, explaining how the Web is different from print and covering all phases of Web design, from building a team through structuring the Web site, controlling typography, using graphics and multimedia, and making a site interactive. Includes many color illustrations and examples, plus cross-references, key terms and definitions, quick-reference guides to HTML, quotes from Web designers, and online resources. This second edition contains sample code in HTML 4, and new illustrations. Annotation c. by Book News, Inc., Portland, Or.
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Elements of Web Design helps designers learn how the experts plan and design their Web sites. It's ideal for readers who haven't yet learned what the Web is all about, but who'd like to start applying their design and management skills to Web-site production. The book provides a history of the Web, examples of well-designed sites, and information on coding HTML and preparing Web graphics.
The authors start off by describing the Web and outlining its virtues: hypertext, interactivity, the nonlinear structure, and the variety of tools available. The authors discuss problems that designers will encounter, like bandwidth issues and HTML-related constraints on page layout. You review nine outstanding examples of Web sites that have solid designs and well-produced, well-targeted content. Next you learn the process of Web design: from managing a project and defining the site's goals, to structuring the site and creating content.
You learn the basics of HTML and get a crash course in laying out pages with HTML tags, and there's a helpful chapter on Web typography. Next you learn the aspects of preparing Web graphics, including information on file formats, image maps and backgrounds, and 3-D graphics and palettes. The chapter on interactivity offers an in-depth explanation of plug-ins, chat rooms, and video conferencing. Programming issues, lightly but clearly touched upon, include client-side and server-side processing as well as common programming languages.
All of the information is presented in a high-level, clear, approachable manner well suited to relative newcomers to the Web. There are lots of screen shots throughout this handsome, full-color book, as well as cross-references, Web resources, and definitions of new terms. The appendices are also helpful and include an HTML reference and a glossary of relevant Web terminology. --Kathleen CasterFrom the Back Cover:
Elements of Web Design, 2nd Edition is written for people who know design but just don't know the Web. It describes how your skills can be applied to the exciting world of Web design and introduces the terms, tricks, and technologies you'll need to know to get started. When you're done, you'll have a grasp of every element of Web design, from assembling your team through planning your pages and publishing your site online.
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Book Description Adobe Pr, 1999. Condition: New. book. Seller Inventory # M0201696983
Book Description Adobe Press, 1999. Paperback. Condition: New. 2 Sub. Seller Inventory # DADAX0201696983
Book Description Adobe Pr, 1999. Paperback. Condition: New. Never used!. Seller Inventory # P110201696983
Book Description Longman Group. Condition: New. pp. 240. Seller Inventory # 5779482
Book Description Addison-wesley, 1999. Paperback. Condition: New. Seller Inventory # KSK-9780201696981