e-Business Readiness: A Customer-Focused Framework (Addison-Wesley Information Technology Series) - Softcover

Craig, James; Jutla, Dawn

Softcover

ISBN 10: 0201710064 ISBN 13: 9780201710069

Publisher: Addison-Wesley Professional, 2000

Synopsis

(Pearson Education) Offers an e-business readiness framework for businesses of any size or type. Includes interviews with major companies such as Novell and Siemans, outlining e-business initiatives. Also includes case studies showing how the framework can be implemented in a real company. Softcover. DLC: Electronic commerce.

About this title

About the Author

James Craig is president of Diaphonics, a start-up focused on logistics and distribution in the voice-enabled e-business arena.. He works with companies around the world and is a frequent speaker at international conferences. His most recent position was senior manager of e-business development at Aliant, the third largest telecommunications firm in Canada, where he supervised the strategic development of e-business initiatives. Previously, he was a consultant for Deloitte & Touche and a systems engineering officer in the Canadian Navy.

Dawn Jutla, Ph.D., is an associate professor at the forefront of e-commerce and information technology. She has written research articles on e-commerce for such publications as IEEE Computer and the Information Systems Journal. In addition, Dr. Jutla holds several technical research grants in the e-business area and frequently appears as a speaker at e-business conferences throughout Europe and North America. She is president of Business Technology Services and is currently a faculty member in commerce at Saint Mary's University in Halifax, Nova Scotia.

0201710064AB04062001

From the Back Cover

e-Business Readiness: A Customer-Focused Framework provides the structure you need to understand the complexities of e-business and initiate a profitable and competitive e-business solution. Every company must take on the challenge of transforming itself into an e-business enterprise in order to be a serious player in today's commercial arena. Featured in this book is the eBiz Readiness!™ assessment framework, a comprehensive, proven, and customer-driven approach for analyzing e-business needs, setting goals, determining an effective strategy, and monitoring change. It allows you to incorporate your business's own unique industry components and metrics, whether it is a small start-up or a Fortune 500 company.

The book presents each facet of the framework involving key e-business stakeholders and their processes:
* Customer: Engage, order, fulfill, and support.
* Business community: Engage, interact, govern, and provide service.
* Operational partner: Manage contracts, relationships, transactions, content, and intellectual assets; add security, assurance, and dispute resolution.
* Strategic partner: Manage new alliances, account planning, new market research, macro-resource planning, and product and service development.
* Governance: Manage workforce, localization, clusters, accessibility, e-business education, jurisdiction, liability, intellectual property, dispute settlement, taxation, privacy, trust, and e-business architecture.
* Agents: Conduct research and analysis, content management, sales, marketing and service, community, education, and entertainment.
* Employees: Examine productivity, e-culture, and information systems infrastructure and services.

At a practical level, e-Business Readiness poses questions that companies need to ask to obtain each stakeholder's view. Interviews with industry and government leaders such as VerticalNet, Nuance, Siemens, and Novell illustrate various e-business initiatives. Numerous examples throughout the text illustrate vital elements of the framework as it relates to both large and small businesses. Case studies demonstrate how eBiz Readiness!™ framework can be put to work for e-business ventures. With the eBiz Readiness!™ framework and the information in this timely book, you will be far better equipped to formulate a successful e-business strategy for your specific situation today and in the future. 0201710064B04062001

Edition details

• Publisher: Addison-Wesley Professional
• Publication date: 2000
• Language: English
• ISBN 10: 0201710064
• ISBN 13: 9780201710069
• Binding: Paperback
• Edition number: 1
• Number of pages: 480