Application Service Providers (ASPs): A Manager's Guide - Softcover

Harney, John; Mary O'Brien

Softcover

ISBN 10: 0201726599 ISBN 13: 9780201726596

Publisher: Addison-Wesley Professional, 2001

Synopsis

When it comes to ASPs, IT professionals are struggling with a myriad of issues. This text aims to put ASPs into a business perspective, allowing the reader to make a more informed decision on selecting the ASP route for their organization.

About this title

From the Back Cover

Application Service Providers (ASPs) lease hosted software applications over broadband networks to companies of all sizes as a faster, less expensive, and simpler alternative to installed applications. ASPs especially benefit small-to-mid-size businesses (SMBs) because, until these services existed, most of these organizations could not afford enterprise applications. While the ASP industry is still young, experts predict that it will soon become amulti-billion dollar industry fueled largely by the explosion of SMBs looking to cash in on the Internet-driven global “e-conomy.”

ASPs free your company’s IT, training, technical support, and customer service staff from the onerous chore of installing, upgrading, and managing traditional in-house applications. As an executive or manager responsible forgetting the most competitive bang for your technology buck, you’ll find this ground-breaking guidebook invaluable for short-listing, evaluating, and selecting the best ASP match for your company’s business and IT requirements.

Application Service Providers (ASPs): A Manager’s Guide defines the ASP business model, explains the components of the “virtual” ASP technology platform, and differentiates between the various types of ASPs. This book also covers important topics such as:

Ensuring your data is secure with an ASP

Defining a service level agreement with an ASP

Choosing an ASP with the best pricing model for your business

Comparing ASP customer service and technical support programs

Selecting value-added technologies, such as wireless access, from an ASP

Evaluating ASP supporting players known as xSPs

This book also discusses future key developments that could affect your company:ASPs’ impact on the traditional reseller channel, emerging technologies and trends that will further improve how ASPs deliver hosted applications, and winning ASP survival strategies.

Finally, Application Service Providers features informative appendices listing selected ASPs by type, vertical markets served, and applications hosted. The author, leading you through the ASP evaluation process, includes comprehensive checklists of questions that you should ask ASP candidates before signing a contract.

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About the Author

John Harney is President of ASPWatch, Inc., a consultancy that delivers market, partner, and technology strategy for ASPs and companies launching ASP services. He specializes in evaluating ASP services, as well as developing marketing campaigns and feature articles for ASPs in major IT magazines. As the editor of four computer publications, he has reported on the IT industry since 1986.

0201726599AB10182001

About this edition

• Publisher: Addison-Wesley Professional
• Publication date: 2001
• ISBN 10: 0201726599
• ISBN 13: 9780201726596
• Binding: Paperback
• Edition number: 1
• Number of pages: 336