Enterprise Content Services: Connecting Information and Profitability - Softcover

Alden Globe; Greg Laugero

Softcover

ISBN 10: 0201730162 ISBN 13: 9780201730166

Publisher: Addison-Wesley, 2002

Synopsis

Written for executives, managers, and information technology professionals, this book will help readers identify the most important content driving their business, improve its accuracy, and make it more usable for all audiences. It explains specific tools and strategies for implementing an effective content services program, and includes a guide for content managers, describing strengths and drawbacks of vendors and products. Case studies are included. Laugero and Globe are founders of a consulting company and coauthors of a previous IT book. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About this title

About the Author

Greg Laugero, with Alden Globe, founded Industrial Wisdom, LLC--a company that focuses on driving down costs and driving up profitability by getting authoritative, accurate, and consistent information to decision makers at all levels of the organization. He is an expert in the disciplines of intellectual capital management and organizational communications.

Alden Globe, with Greg Laugero, founded Industrial Wisdom, LLC-a company that focuses on driving down costs and driving up profitability by getting authoritative, accurate, and consistent information to decision makers at all levels of the organization. He is a renowned intranet evangelist and knowledge management expert whose pioneering work on J.D. Edwards' Knowledge Garden has been widely studied.

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From the Back Cover

"The biggest misconception in technology management and delivery is that the technology creates the solution. In fact, the business strategy and approach create the solution and the technology is a tool to make that strategy come to life. This book addresses and provides a framework for overcoming this roadblock and will help companies maximize the return on their investments in information and content management."
--Ron Markezich, General Manager, General Manager Finance and Administration IT, Microsoft Corporation

In many ways, content management is the Achilles heel of the IT practitioner. Organizations have spent billions on technology, but have neglected the necessary strategy for identifying, organizing, and accessing needed information. The result is not only disappointing returns on these investments, but a step backward. This step backward is "infosmog"--a haze of valuable information that cannot be used for effective action or informed decisions because it is disorganized or inaccessible. To avoid infosmog, businesses need to consider information management practices and policies as carefully as they consider their investment in technology.

Written for executives, managers, and information technology professionals, Enterprise Content Services will help you identify the most important content driving your business, improve its accuracy, and make it more usable for all of your audiences. This book will teach you how to bring together your organization's people, processes, and technologies for effective content management. In addition, you will learn about the specific tools, techniques, strategies, and approaches for the implementation of an effective content services program.

This book includes a useful guide for content managers. Focusing on vendors and products, it describes key features, strengths, and drawbacks of relevant companies, terms, and technologies. Real case studies illustrate the value of comprehensive content services and techniques for successful implementation. You will also learn practical advice on important topics such as:

• Developing a knowledge storyboard--a step-by-step guide
• Taking a content inventory by identifying documents, their owners, and their lifecycles
• Creating an Enterprise content catalog with document metadata, subject language, and security
• Measuring ROI for content services
• Assembling and managing the content services team
• Using portal technology for sharing and manipulating knowledge

0201730162B03222002

Edition details

• Publisher: Addison-Wesley
• Publication date: 2002
• Language: English
• ISBN 10: 0201730162
• ISBN 13: 9780201730166
• Binding: Paperback
• Edition number: 1
• Number of pages: 208