Building Electronic Commerce with Web Database Constructions (With CD-ROM) - Softcover

Nelson, Anne; Nelson, William H.M.

Softcover

ISBN 10: 020174130X ISBN 13: 9780201741308

Publisher: Addison-Wesley, 2001

Synopsis

Provides an overview of the topics that readers must understand in order to create e-commerce sites that can display, insert, update, and delete data from a database. Set up as a tutorial rather than a theoretical reference, offering pedagogy more suitable for study. Softcover. CD-ROM included.

About this title

About the Author

Dr. Anne Nelson was born in Indianapolis, Indiana, US, but grew up in the states of Virginia and North Carolina. She completed her undergraduate work at the University of North Carolina at Chapel Hill. She earned a Master's degree in Business Administration and a doctorate in Business Management with concentration in Information Systems. She has completed post-doctoral work in telecommunications and electronic business at Stanford University. Dr. Nelson is Microsoft certified, is a Certified Internet Webmaster (CIW), and is a graduate of the Executives Institute of the Kenan-Flagler School of Business, University of North Carolina at Chapel Hill. Dr. Nelson has taught at High Point University, Wake Forest University, and been a Professor at École Superieure de Commerce - Pau, France, where she taught in their global MBA partnerships with National School of Business (NSB) Graduate School of Business in Bangalore, India and Stockholm University School of Business in Stockholm, Sweden. Since the 1990s, until recently, she lived in France about 3-4 months out of each year.

Nelson is also a retired managing partner with NMA, Inc., an international consulting firm specializing in executive learning platforms and collaborative technologies and continues to consult for them from time to time. Nelson has been President of the Board of Trustees of a community hospital and the President of the local Chamber of Commerce. She has also been a past member of a community bank Board of Directors and past President of the local chapter of Rotary. Currently, she is on the Board of Adivsors for the National School of Business in Bangalore, India, a member of the Global Alliance for ICT and Development, United Nations, Department of Economics and Social Affairs, and a member of the European Institute for Advanced Studies in Management (EIASM).

From the Back Cover

Building Electronic Commerce with Web Database Constructions provides an overview of the topics that everyone must understand in order to create e-commerce sites that can display, insert, update, and delete data from a database. This book is set up as a tutorial rather than a theoretical reference. The chapters build upon each other, quickly laying foundational material on e-commerce in general, Web assessment, relational database principles, and HTML. Since technology in this area is rapidly changing, the chapters begin with an explanation of the concept (the architectures and approaches rather than specific tools). Thereafter, each chapter proceeds to a discussion of current tools and step-by-step examples that implement the concepts. These step-by-step examples are carried throughout the chapters and show the students the creation of an e-commerce site using Deerfield WebSite, one of today's most popular e-commerce programming environments. Guidelines are also included to show how the same site can be developed using Microsoft's IIS. After the examples, end-of-chapter project sections encourage students to develop their own site and put into practice the key concepts they have learned.

The book also includes:

• Running case studies throughout every chapter that demonstrate how the techniques and tools discussed are implemented in a step-by-step manner to build Web database constructions, and to provide readers the opportunity to build their own Web database constructions.
• Recent electronic commerce news article case studies that demonstrate the application of theory and technique with specific tools.
• All the software tools needed to build the electronic commerce Web database constructions in the book including Deerfield WebSite, and eight other tools.

Whether you are an IT professional, a student, or just like to learn about the hottest areas in computing, Building Electronic Commerce with Web Database Constructions is packed with information you can't afford to miss.

Edition details

• Publisher: Addison-Wesley
• Publication date: 2001
• Language: English
• ISBN 10: 020174130X
• ISBN 13: 9780201741308
• Binding: Paperback
• Edition number: 1
• Number of pages: 582