Community Building on the Web : Secret Strategies for Successful Online Communities - Softcover

Kim, Amy Jo

Softcover

ISBN 10: 0201874849 ISBN 13: 9780201874846

Publisher: Peachpit Pr, 2000

Synopsis

What makes a Web site a Web community? How have sites like Yahoo, iVillage, eBay, and AncientSites managed to attract and maintain a loyal following? How can Web developers create growing, thriving sites that serve an important function in people's lives? Community Building on the Web introduces and examines nine essential design strategies for putting together vibrant, welcoming online communities. Amy Jo Kim, a leading expert in Web community design, has helped AOL, Yahoo, Oracle, MTV, and others start online worlds that have become flourishing gathering places that people come back to again and again. The book is full of informative examples, case studies, and tactics for every facet of Web communities, from welcoming visitors to training community leaders. (Previously announced on the Winter 98 list.)

About this title

About the Author

Amy Jo Kim, Ph.D. is a recognized expert in the field of online community design. She is the founder and creative director of NAIMA, a 21st century design studio that has designed online environments for a wide range of clients, including America Online, Adobe Systems, AT&T, CyberCash, Electric Communities, Fujitsu, Mpath Interactive, MTV, NetNoir, Nickelodeon, Oracle, Paramount, PlaceWare, Redgate, Sony, Viacom, and Yahoo. She also teaches online design at Stanford University. Her article on the fantasy game environment, Ultima Online, appeared in the May 1998 issue of Wired.

From the Back Cover

What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding?

Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.

Reviews

The Internet has never been about finding information as much as it has been about finding people who created the information. Kim, designer of web communities for America Online and Adobe, has written a book that will suit everyone from the beginner to the CEO wishing to bring people together, understand a community, create roles for community members, and provide leadership; for all libraries.
Copyright 2000 Reed Business Information, Inc.

Edition details

• Publisher: Peachpit Pr
• Publication date: 2000
• Language: English
• ISBN 10: 0201874849
• ISBN 13: 9780201874846
• Binding: Paperback
• Edition number: 1
• Number of pages: 380