Items related to The Brand Chartering Handbook: How Brand Organizations...
Synopsis
Offers an alternative perspective of Chartering the major branding junctions within the organization and integrating the following major communications sub-processes: creating value, managing efficiency and directing purpose.
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Review
'Entertaining and exciting treatment of the key marketing issues of today. Marketers young and old will enjoy it.' Financial Times.
"About this title" may belong to another edition of this title.
- PublisherAddison-Wesley
- Publication date1996
- ISBN 10 0201877430
- ISBN 13 9780201877434
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages413
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The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts'
Seller: SecondSale, Montgomery, IL, U.S.A.
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Brand Chartering Handbook : How Brand Organizations Learn Living Scripts
Published by
Addison-Wesley Longman, Incorporated, 1996
ISBN 10: 0201877430
ISBN 13: 9780201877434
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 1st. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 39474341-6
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The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' (Eiu Series)
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # G05B-02576
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The Brand Chartering Handbook
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.7. Seller Inventory # G0201877430I4N00
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The Brand Chartering: How Brand Organisations Learn 'Living Scripts' (Economist Intelligence Unit)
Published by
Addison Wesley 03/04/1996, 1996
ISBN 10: 0201877430
ISBN 13: 9780201877434
Used
Hardcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780201877434
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The Brand Chartering Handbook: How Brand Organisations Learn Living Scripts
Published by
Pearson Education (US), United States, Boston, 1996
ISBN 10: 0201877430
ISBN 13: 9780201877434
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. A timely exposition of the brand chartering process within businesses, drawing examples from key industries worldwide. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005314192
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The Brand Chartering: How Brand Organisations Learn 'Living Scripts' (Economist Intelligence Unit)
Published by
Addison Wesley 03/04/1996, 1996
ISBN 10: 0201877430
ISBN 13: 9780201877434
Used
Hardcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780201877434
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The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' (Eiu Series)
Seller: books4u31, Asheville, NC, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. No marks noted in text, hc with djAND AS ALWAYS SHIPPED IN 24 HOURS; and emailed to you a USPS tracking number on all orders; all books are sanitized and cleaned for your protection before mailing. PLEASE NOTE OVER SEAS BUYERS if the book extra large or heavy there will be additional postage due to the new US Postage rates. Seller Inventory # 171210054
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The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' (Eiu Series)
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Very Good. Very Good condition. No Dust Jacket A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # S24OS-01589
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The Brand Chartering Handbook: How Brand Organisations Learn 'Living Scripts'
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780201877434. Seller Inventory # 9417460
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