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Synopsis
The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.
"synopsis" may belong to another edition of this title.
From the Back Cover
This book is oriented with high-interest, high-impact ads and examples key concept figures, and call out quotes to pique interest. Greater emphasis on relationship marketing including "Satisfying the Customer" boxes.
"About this title" may belong to another edition of this title.
- PublisherAllyn and Bacon
- Publication date1990
- ISBN 10 0205120717
- ISBN 13 9780205120710
- BindingHardcover
- LanguageEnglish
- Edition number4
- Number of pages790
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Marketing : Contemporary Concepts and Practices
Published by
Allyn & Bacon, Incorporated, 1989
ISBN 10: 0205120717
ISBN 13: 9780205120710
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 4th. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38672943-6
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Marketing: Contemporary concepts and practices
Seller: BookHolders, Towson, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: fourth ] Publisher: Allyn and Bacon Pub Date: 1/1/1990 Binding: Hardcover Pages: 790 fourth edition. Seller Inventory # 6473686
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Marketing: Contemporary concepts and practices
Seller: HPB-Red, Dallas, TX, U.S.A.
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_325653896
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Marketing: Contemporary concepts and practices
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Good. Good condition. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # V13D-01721
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Marketing: Contemporary concepts and practices
Seller: Cronus Books, Carson City, NV, U.S.A.
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Hardcover. Condition: New. New. ( z1s121C ) ** Fast Shipping! **. Seller Inventory # SKU1014872
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