Strategic Marketing Problems: Cases and Comments - Hardcover

Peterson, Robert A.; Kerin, Roger A.

Hardcover

ISBN 10: 0205121292 ISBN 13: 9780205121298

Publisher: Allyn & Bacon, 1990

Synopsis

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.

About this title

From the Publisher

Designed to help students develop decision-making skills in marketing, textual material introduces both concepts and tools useful in structuring and solving marketing problems while case studies provide an opportunity for those concepts and tools to be employed in practice.

From the Inside Flap

Preface

Decision making in marketing is first and foremost a skill. Like most skills, it requires tools and terminology. Like all skills, it is best learned through practice. This book is dedicated to the development of decision-making skills in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies describing actual marketing problems provide an opportunity for those concepts...

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Edition details

• Publisher: Allyn & Bacon
• Publication date: 1990
• ISBN 10: 0205121292
• ISBN 13: 9780205121298
• Binding: Hardcover
• Language: English
• Edition number: 5
• Number of pages: 750