Items related to Marketing: Contemporary concepts and practices

Marketing: Contemporary concepts and practices - Hardcover

Schoell, William F

 
9780205131518: Marketing: Contemporary concepts and practices
Hardcover
ISBN 10: 0205131514 ISBN 13: 9780205131518
Publisher: Allyn and Bacon, 1992

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Synopsis

Contemporary Concepts and Practices

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From the Back Cover

This book is oriented with high-interest, high-impact ads and examples key concept figures, and call out quotes to pique interest. Greater emphasis on relationship marketing including "Satisfying the Customer" boxes.

"About this title" may belong to another edition of this title.

Publisher
Allyn and Bacon
Publication date
1992
Language
English
ISBN 10 
0205131514
ISBN 13 
9780205131518
Binding
Hardcover
Edition number
5

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Other Popular Editions of the Same Title

9780205131501: Marketing: Contemporary Concepts and Practices

Featured Edition

ISBN 10:  0205131506 ISBN 13:  9780205131501
Publisher: Allyn & Bacon, 1991
Softcover