Items related to Marketing Essentials: Mastering Concepts and Practices
Synopsis
A principles of marketing text for students needing to focus on the basic marketing concepts. Special emphasis is placed on learning objectives featuring progress checks, and end-of-chapter self tests. Key terms are defined in the margin where the term is introduced for the first time.
"synopsis" may belong to another edition of this title.
From the Publisher
This is the only Principles of Marketing text that incorporates a mastering or study skills format. Intended for students who need help focusing on basic marketing concepts, or for ESL students, this text takes a step-by-step approach that allows students to review and check their work as they go. A special focus on learning objectives, including learning objectives in the text margins, Progress Checks at the end of each major chapter section, and a Self-Test at the end of each chapter, help students retain the important concepts of the principles course. This "built-in study guide" eliminates the need for students to purchase a separate study guide.
"About this title" may belong to another edition of this title.
- PublisherAllyn & Bacon
- Publication date1993
- ISBN 10 0205143237
- ISBN 13 9780205143238
- BindingPaperback
- LanguageEnglish
Search results for Marketing Essentials: Mastering Concepts and Practices
Stock Image
Marketing Essentials: Mastering Concepts and Practices
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_324560018
Quantity: 1 available
Stock Image
Marketing Essentials: Mastering Concepts and Practices
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Prompt Shipment, in Boxes, Tracking First Editions are First Printings. . Very good clean text. Seller Inventory # bing87113185
Quantity: 1 available
Stock Image
Marketing Essentials: Mastering Concepts and Practices
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: As New. Prompt Shipment, in Boxes, Tracking First Editions are First Printings. . Fine. Seller Inventory # ld4028
Quantity: 1 available