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Rigorous, yet readable.
The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable.
Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on “Developing Your Research Skills” and “Behavioral Research Case Study” provide practical examples and pique student interest.
Teaching & Learning Experience
Personalize Learning - MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab with eText, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab with eText (at no additional cost). VP: 0205196284 / 9780205196289
"synopsis" may belong to another edition of this title.
Research Methodology is not an inherently interesting topic. This book counteracts the natural tendency to shy away from research with an understandable, palatable, useful, and interesting, and above all, readable attempt to explain research methods.
Knowing proper research methodology comes from an understanding of basic statistical principles, research design, measurement, descriptive studies, and scientific writing. This book addresses each subject section by section to enhance conceptual learning rather than regurgitation of calculations.
For anyone who needs to learn proper research methodology in psychology, social work, teaching, or public relations.About the Author:
Mark R. Leary, Ph. D., Professor of Psychology and Neuroscience at Duke University, received his B.A. from West Virginia Wesleyan College (1976) and his doctorate from the University of Florida (1980). He taught at Denison University, the University of Texas at Austin, and Wake Forest University before moving to Duke. Dr. Leary’s research and writing focus on social motivation and emotion, areas in which he has published more than 150 scholarly articles and chapters. Dr. Leary is a Fellow of the American Psychological Association, the Society for Personality and Social Psychology, and the Association for Psychological Science, as well as a member of the International Association for Relationship Research and the International Society for Self and Identity. Dr. Leary was the founding editor of Self and Identity, a new scholarly journal, and served for nine years as Associate Editor of the Journal of Social and Clinical Psychology. He has also served on the editorial review boards of the Journal of Personality and Social Psychology, Journal of Personality, Personality and Social Psychology Bulletin, Personality and Social Psychology Review, and Emotion.
"About this title" may belong to another edition of this title.
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Book Description Pearson, 2011. Hardcover. Condition: New. Never used!. Seller Inventory # P110205196284
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Book Description Prentice Hall, 2011. Hardcover. Condition: Brand New. 6th edition. 448 pages. 9.40x7.60x1.10 inches. In Stock. Seller Inventory # 0205196284