Synopsis
Ninth in the “Elements of Composition”series, The Elements of Persuasion is a brief and inexpensive alternative to longer, “standard” texts. The book provides students with a concise introduction to major theories of persuasion; analysis of political, cultural, and literary events that represent the significance and scope of persuasion; and a range of questions and exercises to develop critical reading and writing skills.
An introductory chapter offers a general overview of persuasion, illustrating the contributions of Aristotle's Rhetoric, J.L. Austin's speech act theory, and Kenneth Burke's dramatism with current examples from political oratory, advertising, and hypothetical situations, as well as extensive analysis of the “dramatism” of the O.J. Simpson trial. With this foundation, students are then able to begin their own analysis of persuasion in public discourse and to assess the elements of persuasion in their own writing.
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From the Back Cover
In order to effectively persuade an audience, you must first understand the power of rhetoric and persuasion. This book provides a concise introduction to major theories of persuasion, analyses of political, cultural, and literary events that represent the significance and scope of persuasion. Elements of Persuasion offers an analytical discussion of a representative range of persuasion events: the 1925 Scopes trial, Spike LeeÕs Do The Right Thing, the 1996 State of the Union address, and more. With these, readers will examine the ways in which persuasion is affected by belief, desire, class, gender, and race. For anyone who wants a general understanding of the art of persuasion, specifically fledgling lawyers, politicians, psychologists, and educators.
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The Elements of Persuasion
Published by
Pearson Education, Limited, 1997
ISBN 10: 0205196616
ISBN 13: 9780205196616
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The Elements of Persuasion
Published by
Pearson Education, Limited, 1997
ISBN 10: 0205196616
ISBN 13: 9780205196616
Used
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First Edition
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ISBN 10: 0205196616
ISBN 13: 9780205196616
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