Introduction to Behavioral Research Methods - Softcover

Mark R. Leary

Softcover

ISBN 10: 0205197213 ISBN 13: 9780205197217

Publisher: Pearson Educacion, 2011

Synopsis

Rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable. Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on "Developing Your Research Skills" and "Behavioral Research Case Study" provide practical examples and pique student interest. Teaching & Learning Experience * Personalize Learning - MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. *Improve Critical Thinking - New up-to-date Behavioral Research Case Studies help students apply research to practice. *Engage Students - The text is designed to make research methods understandable, useful, and interesting for students.*Explore Research - Real research, tidbits about the lives of famous researchers, and intriguing controversies that have arisen in behavioral science are included. A lab manual in MySearchLab helps engage students in the research process. *Support Instructors - MyTest, PowerPoints, and an instructor,s manual offer additional support for instructors. Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab with eText, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab with eText (at no additional cost). VP: 0205196284 / 9780205196289

About this title

From the Back Cover

Research Methodology is not an inherently interesting topic. This book counteracts the natural tendency to shy away from research with an understandable, palatable, useful, and interesting, and above all, readable attempt to explain research methods.

Knowing proper research methodology comes from an understanding of basic statistical principles, research design, measurement, descriptive studies, and scientific writing. This book addresses each subject section by section to enhance conceptual learning rather than regurgitation of calculations.

For anyone who needs to learn proper research methodology in psychology, social work, teaching, or public relations.

About the Author

Mark R. Leary, Ph. D., Professor of Psychology and Neuroscience at Duke University, received his B.A. from West Virginia Wesleyan College (1976) and his doctorate from the University of Florida (1980). He taught at Denison University, the University of Texas at Austin, and Wake Forest University before moving to Duke. Dr. Leary's research and writing focus on social motivation and emotion, areas in which he has published more than 150 scholarly articles and chapters. Dr. Leary is a Fellow of the American Psychological Association, the Society for Personality and Social Psychology, and the Association for Psychological Science, as well as a member of the International Association for Relationship Research and the International Society for Self and Identity. Dr. Leary was the founding editor of Self and Identity, a new scholarly journal, and served for nine years as Associate Editor of the Journal of Social and Clinical Psychology. He has also served on the editorial review boards of the Journal of Personality and Social Psychology, Journal of Personality, Personality and Social Psychology Bulletin, Personality and Social Psychology Review, and Emotion.

Edition details

• Publisher: Pearson Educacion
• Publication date: 2011
• ISBN 10: 0205197213
• ISBN 13: 9780205197217
• Binding: Paperback
• Language: English
• Edition number: 6
• Number of pages: 448