The Cable and Satellite Television Industries: (Part of the Allyn & Bacon Series in Mass Communication) - Softcover

Parsons, Patrick R.; Frieden, Robert M.

9780205200139: The Cable and Satellite Television Industries: (Part of the Allyn & Bacon Series in Mass Communication)

Softcover

ISBN 10: 0205200133 ISBN 13: 9780205200139

Publisher: Pearson, 1997

The world of cable and satellite delivered television is constantly evolving and changing with new technology. These new technologies, especially the transition to digital distribution, are altering the world of television. The momentous results of these changes can be seen in the convergence of communications markets and services. This is the only book on the market that successfully captures the scope and detail of these developments. It examines the convergence and competition of emerging television industries both domestically and internationally. This book's clarity and comprehensibility make it accessible to readers without a background in these areas. Also, current employees in the industry will benefit from the broad based topics of the industry that are explored in this book. These topics include chapters on history, technology, industry structure, industry programming and services, daily operations, law and policy, international activities, and social issues. Also included is a detailed discussion of the 1996 Telecommunications Act, as well as other legal issues that are crucial to a clear understanding of the industry. Ultimately this book is a detailed review of where cable and satellite has come from, what it is like today, where it is headed and why, and how it relates to other media. Industry gurus and novices alike. Part of the Allyn & Bacon Series inMass Communication.

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About the Author:

PATRICK R. PARSONS is Associate Professor of Communications at Pennsylvania State University with his doctoral degree in journalism and mass communications.

Frieden is a professor of telecommunications at Pennsylvania State University. He holds a B.A. in telecommunications from the University of Pennsylvania and a J.D. in law from the University of Virginia.

Rob Frieden serves as Pioneers Chair and is a Professor of Telecommunications and Law at Penn State University.

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