The very utterance of the word "rhetoric" conjures images ofancient history -- of Plato or Socrates engaged in some argumentative discourse, or ofsome austere philosopher preaching about abstract ideas that have no practical relevance toeveryday life. But the art of rhetoric is not so ancient nor so abstract -- in fact, it has neverbeen so alive as it is today; in a world saturated with advertisements, media reports, andtelevised trials -- in which every citizen has a soapbox -- personal rhetoric remains a vitaltool of expressive survival. This book revives the classical strategies of ancient Greek andRoman rhetoricians and adapts them to the needs of contemporary writers and speakerswho want to improve their persuasive skills. It shows that rhetoric, as it was practiced andtaught by the ancients, was an intrinsic part of daily life and communal discourse aboutcurrent events. This is a fresh interpretation of the ancient canon of composing: invention, arrangement, style, memory, and delivery. The authors'engaging discussion and their many contemporary examples of ancient rhetorical principlespresent rhetoric as a set of flexible, situational practices. The new edition discusses morethoroughly the relevance of classical commonplaces to American political ideologies. Abrief history of ancient rhetorics provides an interesting background for readers. A chapteron memory includes advice for strengthening memory, and a chapter on delivery addressespage design and layout as well as electronic delivery systems such as e-mail and websites. A bibliography and glossary of terms provide additional resources and furtherexplanations. Educators, writers, speakers, and anyone interested in a contemporary translation of ancient rhetorics.
"synopsis" may belong to another edition of this title.
The very utterance of the word "rhetoric" conjures images ofancient history -- of Plato or Socrates engaged in some argumentative discourse, or ofsome austere philosopher preaching about abstract ideas that have no practical relevance toeveryday life. But the art of rhetoric is not so ancient nor so abstract -- in fact, it has neverbeen so alive as it is today; in a world saturated with advertisements, media reports, andtelevised trials -- in which every citizen has a soapbox -- personal rhetoric remains a vitaltool of expressive survival. This book revives the classical strategies of ancient Greek andRoman rhetoricians and adapts them to the needs of contemporary writers and speakerswho want to improve their persuasive skills. It shows that rhetoric, as it was practiced andtaught by the ancients, was an intrinsic part of daily life and communal discourse aboutcurrent events. This is a fresh interpretation of the ancient canon of composing: invention, arrangement, style, memory, and delivery. The authors'engaging discussion and their many contemporary examples of ancient rhetorical principlespresent rhetoric as a set of flexible, situational practices. The new edition discusses morethoroughly the relevance of classical commonplaces to American political ideologies. Abrief history of ancient rhetorics provides an interesting background for readers. A chapteron memory includes advice for strengthening memory, and a chapter on delivery addressespage design and layout as well as electronic delivery systems such as e-mail and websites. A bibliography and glossary of terms provide additional resources and furtherexplanations. Educators, writers, speakers, and anyone interested in a contemporary translation of ancient rhetorics.
"About this title" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Hardback. Condition: Very Good. The authors abandon thesis statements, the so-called modes of discourse, and the research paper in favor of the theory of knowledge and the argumentative strategies built into the ancient art of rhetoric. Emphasizing context and invention, they cover early rhetors, rhetorics, and teachers; kairos a. Seller Inventory # 00097202758
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Hardback. Condition: Good. The authors abandon thesis statements, the so-called modes of discourse, and the research paper in favor of the theory of knowledge and the argumentative strategies built into the ancient art of rhetoric. Emphasizing context and invention, they cover early rhetors, rhetorics, and teachers; kairos a. Seller Inventory # 00104867847
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0205269036I3N00
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0205269036I4N00
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0205269036I3N00
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0205269036I3N00
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0205269036I3N00
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0205269036I5N00
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0205269036I4N00
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0205269036I5N00