Items related to Public Relations Writing: Principles in Practice
Synopsis
Public Relations Writing emphasizes the integration of macro-level strategic thinking and micro-level understanding of organizational culture, audiences, media use, and the writing strategies and tools needed to produce effective public relations materials. This comprehensive book begins with a discussion of the principles of research, planning, ethics, organizational culture, law, and design the foundations that underlie all public relations writing. Specific writing approaches are then presented. Topics include news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, and the Internet. Other relevant coverage includes a chapter on global communication (including writing for the World Wide Web) and a capstone events chapter that details event planning and writing for exhibits, speeches and collateral materials. The accompanying workbook provides four unique clients for readers to apply the concepts in the book to real-life client requirements. For anyone interested in preparing for public relations.
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From the Back Cover
Public Relations Writing emphasizes the integration of macro-level strategic thinking and micro-level understanding of organizational culture, audiences, media use, and the writing strategies and tools needed to produce effective public relations materials.
This comprehensive book begins with a discussion of the principles of research, planning, ethics, organizational culture, law, and design the foundations that underlie all public relations writing. Specific writing approaches are then presented. Topics include news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, and the Internet. Other relevant coverage includes a chapter on global communication (including writing for the World Wide Web) and a capstone events chapter that details event planning and writing for exhibits, speeches and collateral materials. The accompanying workbook provides four unique clients for readers to apply the concepts in the book to real-life client requirements.
For anyone interested in preparing for public relations.
"About this title" may belong to another edition of this title.
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Public Relations Writing: Principles in Practice
Published by
Allyn & Bacon (edition 1), 1999
ISBN 10: 0205300154
ISBN 13: 9780205300150
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0205300154-7-1
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Public Relations Writing: Principles in Practice
Seller: bookwave, Acworth, GA, U.S.A.
Seller rating 3 out of 5 stars
Soft cover. Condition: Fair. No Jacket. SOFTCOVER. Binding good, pen notes and underlining with typical yellowing. Some wear to cover. Owner name on flysheet. Seller Inventory # aber65291