Public Speaking: Strategies for Success - Softcover

Zarefsky, David

Softcover

ISBN 10: 0205307892 ISBN 13: 9780205307890

Publisher: Allyn & Bacon, 1999

Synopsis

Why Do You Need this New Edition? At all stages of the public speaking process, you can learn how to develop and apply strategies to speaking situations you encounter throughout your life. In this new edition, Public Strategies for Success maintains its solid foundations of strategy, practical skills, rhetorical theory, diversity, ethics, and civic participation, while offering fresh innovations that reflect the needs of today’s beginning speakers. 1. For earlier treatment of delivery and presentation, the chapter on delivering the speech has been moved toward the beginning of the book (Chapter 3) to make it easy to practice voice and body presentation early in the course, and corresponding changes have been made in other chapters to support this move. 2. Chapters 7 and 15 have been substantially updated to reflect the information technology that you know and use today. With the distinction between electronic and printed materials becoming more blurred, each chapter offers a unified perspective, treating research sources and visual aids without regard to their medium. Special attention is paid to evaluating the credibility of sources. 3. New! Rhetorical Workout features help you develop skills through focused, step-by-step applications of concepts and principles in each chapter. 4. New! Student View quotations from public speaking students around the country appear throughout the book, so that you can learn from and be encouraged by your peers. 5. New! A new Summary format and the addition of Key Terms lists offer more userfriendly ways of reviewing and reinforcing the concepts and theories in each chapter. 6. Increased attention on civic engagement gives more examples of–and strategies for–public speaking situations within your campus and community and shows how these situations are part of the public forum. 7. Revised and updated examples help illustrate theoretical principles more clearly, reflect current issues, and represent a diverse range of speaking topics and situations. 8. An updated photo program gives a variety of illustrated examples in which to see others–both professional and non-professional–offering public presentations.

About this title

From the Back Cover

The author, one of today's leading scholars in speech communication, encourages the reader to think through and about the public speaking process. Zarefsky urges consideration of the diversity of audiences, occasions, and speakers in the choice of a specific purpose, a relevant topic, and the appropriate material to make a successful speech. The author ties public speaking success to the development of strategies. Carefully revised chapters streamline difficult material and increase readability. Internal features, such as "Applying Strategies" and "Choose a Strategy" boxes involve the reader in selecting appropriate skills and illustrate successful strategies. For anyone who wants to improve public speaking skills.

Edition details

• Publisher: Allyn & Bacon
• Publication date: 1999
• Language: English
• ISBN 10: 0205307892
• ISBN 13: 9780205307890
• Binding: Paperback
• Edition number: 2
• Number of pages: 452