Converging Media: An Introduction to Mass Communication - Softcover

John Pavlik; Shawn McIntosh

Softcover

ISBN 10: 0205308031 ISBN 13: 9780205308033

Publisher: Allyn & Bacon, 2003

Synopsis

Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. Pavlik and McIntosh assert that the new technologies have had a no less profound effect on mass media than the printing press did in its day. As such, the book stands out from the competition with its unique content and integrated coverage of digital technologies. The book does not contend that every media product, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital. For anyone interested in exploring new media technologies.

About this title

From the Back Cover

Take a look at the changing face of Intro to Mass Communication...

Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. The book does not contend that every media product, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital.

“Your book has a very up-to-date, contemporary feel to it. I think the students would really embrace this. I'm usually in that 'Oh, not another Mass Media text' category, but this one is different.” -Max Utsler, University of Kansas

“The book is nicely organized to address the changes in technologies as well as content delivery.” -Jean Trumbo, University of Missouri- Columbia

“I agree with the authors' organization and approach to the course. I have yet to see a text that tackles convergence as a theme and I am very pleased to see that Pavlik and McIntosh are doing that. I believe that the theme has been successfully carried out throughout the chapters I reviewed.” -Colin Gramatzky, New Mexico State University

“I believe the format is adequate - and almost necessary - for students of today who have not known any other type of communication than a converged one.” -Steven Chappell, Truman State University

“I haven't seen another text that combines mass media, media literacy, and new media as effectively as this text does.” -Steven Keeler, Cayuga College

“I would likely adopt. I think this book is quite an improvement over other approaches I've seen. I can't wait to read the finished product.” -Mark Braun, Gustavus Adolphus College

Edition details

• Publisher: Allyn & Bacon
• Publication date: 2003
• Language: English
• ISBN 10: 0205308031
• ISBN 13: 9780205308033
• Binding: Paperback
• Edition number: 1
• Number of pages: 576