Items related to The Media in Your Life: An Introduction to Mass Communicatio...
The Media in Your Life: An Introduction to Mass Communication (with Interactive Companion Website) (2nd Edition) - Softcover
Synopsis
With a strong emphasis on media convergence throughout, this book helps readers develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Written by two highly regarded scholars and teachers, this book goes beyond other textbooks to help readers understand where, how, and why they fit into the contemporary media environment. Too often, mass communication texts rely only on popular publications or on academic research. In this interactive text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide readers through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. For anyone interested in gaining knowledge of the media.
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From the Back Cover
Written by two highly-regarded scholars and teachers, this book goes beyond others on the market to help readers understand where, how, and why they fit into the contemporary media environment. Too often, mass communication relies only on popular publications or on academic research. Folkerts and Lacy believe that all forms of scholarship provide insight into mass communication.
Folkerts and Lacy guide the reader through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Readers are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.
For anyone interested in mass media and mass communication.
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