Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (3rd Edition)

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9780205319152: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (3rd Edition)
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This comprehensive book provides the background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. >B> The third edition of Planning, Implementing, and Evaluating Health Promotion Programs has been updated from beginning to end. This revision includes 142 new references, updated information on working with multicultural groups (Chs. 4-5 and 8-11), and Web activities at the end of each chapter. For anyone interested in Health Promotion Program Development and Evaluation.

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About the Author:

Jim McKenzie was the first to come out with a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing.

 

Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.

 

Rosemary Thackeray is an Associate Professor also at Brigham Young University. She was brought on this edition of the text primarily to work on the marketing chapter, which is her area of expertise.

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