Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication] - Softcover

Harner, Sandra; Zimmerman, Tom; Dragga Series Editor, Sam

Softcover

ISBN 10: 0205324444 ISBN 13: 9780205324446

Publisher: Pearson, 2001

Synopsis

This book provides the necessary preparation for the breakneck speed of technical marketing communications in today's Internet economy. A progressive approach first explains the role and responsibility of marketing communication in a technology-filled world. Then, on that foundation, the book progressively introduces the concepts of needs analysis, audience analysis, strategy development, media choices, tactics, and continuous evaluation. A first person scenario opens each chapter, giving readers a glimpse of real-world experiences as told by professionals in the field. A "Summing it Up" section at the end of every chapter provides a quick reference guide to the most important material covered in the chapter. An "Applying What You've Learned" section at the end of every chapter includes exercises and discussion starters. For those interested in expanding their skills in technical marketing communication.

Edition details

• Publisher: Pearson
• Publication date: 2001
• ISBN 10: 0205324444
• ISBN 13: 9780205324446
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 256