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Writing for the Mass Media (5th Edition) - Softcover

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9780205335473: Writing for the Mass Media (5th Edition)

Synopsis

Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing.

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  • PublisherAllyn & Bacon
  • Publication date2001
  • ISBN 10 0205335470
  • ISBN 13 9780205335473
  • BindingPaperback
  • Edition number5
  • Number of pages432
  • Rating
    • 3.61 out of 5 stars
      80 ratings by Goodreads

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