International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations.
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Praise for International and Intercultural Public Relations
“This is an exciting text that I would include in my library and use. It is cutting edge and hits all of the targeted marks that I look for in a text.”
Eric Brown, Canyon College
“This manuscript utilizes a unique concept, ROSTE, to produce national and international campaigns. It has up-to-date national and international cases illustrating the intricacies of successful and unsuccessful campaigns. . . .”
Deborah Menger, University of Texas at San Antonio
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