Starting with the premise that all behavioral research is an effort to understand behavioral variability (variability in behavior across situations, among individuals, and over time), Introduction to Behavioral Research Methods shows readers how to conceptualize questions, measure variables, design studies, and analyze data in order to understand variability in behavior, thought, and emotion. Discussion of methodological topics accompanied by a basic introduction to statistical concepts so that the reader will understand the intimate link between design and analysis. The four basic approaches to behavioral research: descriptive research, correlational research, experimental research and quasi-experimental research; Elementary statistical analysis, including t-tests, ANOVA, and correlation; Research ethics and scientific writing. Anyone interested in Research Methods in Psychology.
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Introduction to Behavioral Research Methods shows students how to conceptualize questions, measure variables, design studies, and analyze data.
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Mark R. Leary, Ph. D., Professor of Psychology and Neuroscience at Duke University, received his B.A. from West Virginia Wesleyan College (1976) and his doctorate from the University of Florida (1980). He taught at Denison University, the University of Texas at Austin, and Wake Forest University before moving to Duke. Dr. Leary’s research and writing focus on social motivation and emotion, areas in which he has published more than 150 scholarly articles and chapters. Dr. Leary is a Fellow of the American Psychological Association, the Society for Personality and Social Psychology, and the Association for Psychological Science, as well as a member of the International Association for Relationship Research and the International Society for Self and Identity. Dr. Leary was the founding editor of Self and Identity, a new scholarly journal, and served for nine years as Associate Editor of the Journal of Social and Clinical Psychology. He has also served on the editorial review boards of the Journal of Personality and Social Psychology, Journal of Personality, Personality and Social Psychology Bulletin, Personality and Social Psychology Review, and Emotion.
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