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This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing–inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations–and covers all major areas of media, including the Internet. Its basic and practical approach make it an excellent text for an introductory writing course.
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Book Description Paperback. Condition: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Seller Inventory # 2754
Book Description Allyn & Bacon, 2005. Condition: New. book. Seller Inventory # M0205449727
Book Description Allyn & Bacon, 2005. Paperback. Condition: New. Never used!. Seller Inventory # P110205449727
Book Description Allyn & Bacon, 2005. Paperback. Condition: New. 6. Seller Inventory # DADAX0205449727