Synopsis
The Challenge of Communicating: Guiding Principles and Practices applies a unique framework of key elements and guiding principles to all communication contexts while engaging readers with practical examples and realistic advice based on contemporary communication research. The seven guiding principles are derived from universal axioms found in communication literature and are used as the foundation for content. Regardless of the context (interpersonal, group, or presentational), these elements and principles will help readers make effective decisions about the communication challenges, select appropriate strategies that effectively address those challenges, and apply the skills they need to achieve their communication goals. This book also provides lively, relevant, and engaging content as well as activities and assessments in every chapter.
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From the Back Cover
The Challenge of Communicating: Guiding Principles and Practices
Isa N. Engleberg, Prince George 's Community College
Dianna R. Wynn, Courtroom Intelligence
The Challenge of Communicating: Guiding Principles and Practices applies a unique framework of key elements and guiding principles to all communication contexts while engaging students with practical examples and realistic advice based on contemporary communication research. The seven guiding principles in the table below, derived from universal axioms found in communication literature, are used as the foundation for this book’s content. Regardless of the context (interpersonal, group, or presentational), these principles will help students make effective decisions about the communication challenges, select appropriate strategies that effectively address those challenges, and apply the skills they need to achieve their communication goals.
The Key Elements, Axioms, and Guiding Principles of Human Communication:
| Key Elements of Communication | Communication Axioms | Guiding Principles of Human Communication |
| Self | Communication Is Personal | Recognize how your characteristics and attitudes affect the way you communicate. |
| Others | Communication Is Relational | Understand, respect, and adapt to other communicators. |
| Purpose | Communication Is Intentional | Determine your communication goal. |
| Context | Communication Is Contextual | Adapt to the communication circumstances and setting. |
| Content | Communication Is Symbolic | Select appropriate message content. |
| Structure | Communication Is Structured | Organize message content. |
| Expression | Communication Is Irreversible | Plan how to convey your message to others. |
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