Public Relations Writing: A Rhetorical Approach

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9780205595440: Public Relations Writing: A Rhetorical Approach

Using skill building exercises framed around rhetorical and communication theory, Public Relations Writing: A Rhetorical Approach prepares students to be critical and thoughtful producers of organizational and public messages in a rapidly transforming field.

The practice of public relations has become increasingly complex. Students need more than "technical skills" to succeed; they need critical thinking, rhetorical and communication skills to adapt to sophisticated technological and diverse environments. This text shows students that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language effectively.

Incorporating chapters that focus both on ideas and communication principles, as well as practical knowledge of an assortment of writing contexts, Public Relations Writing: A Rhetorical Approach prepares students for the dynamic field of public relations.

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From the Back Cover:

  • Utilizes a rhetorical approach (ch. 1, 2, 6, 10) to writing to emphasize the importance of language, helping students to become more skilled at communicating in a variety of new and innovative ways.
  • Covers new technology in public relations (ch. 5, 8, 11, 12), including survey software, Web metrics, social networking and blogging, and online research, providing students with skills in new technology to better prepare them for careers in many areas of public relations and make them more skilled professional communicators.
  • Provides guidance to students how to create compelling informational graphic and images (Ch.4), making students stronger all-around communicators and giving them a professional edge as images increasingly play a role in all communication.
  • Incorporates a tutorial on editing, proofreading, and AP style (Ch.3) to help students to become more conscious of their own writing while providing them with a marketable skill most new professionals lack..
  • Introduces the importance of design and typography (Ch.12) to better prepare students to meet the needs of their future clients and organizations.
  • Encourages the development of international/intercultural communication skills (Ch.11) to aid students in being able to construct more effective messages in a culturally diverse environment.

About the Author:

Michael L.Kent is an Associate Professor of Public Relations at the University of Oklahoma's Gaylord College. Dr. Kent has been teaching for more than 20 years and has taught more than 35 different courses, including Introduction to Public Relations, Public Relations Writing, Cases, Campaigns, and Management, Public Speaking and Advanced Public speaking, Persuasion, Media and Mass Culture, and others. He conducts research on New Technology, Mediated Communication, Dialogue, International Communication, and Web Communication, and also consults on research methods, message design, mediated communication, journalism, and public relations.

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