Communication: Principles for a Lifetime (4th Edition)

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9780205609307: Communication: Principles for a Lifetime (4th Edition)

Communication helps readers see the relationships among the concepts, skills, theories, and contexts of communication by anchoring the content around five fundamental communication principles.


Written by experienced and highly regarded authors and teachers, Communication: Principles for a Lifetime provides readers with theory and skills in a manner that helps them apply what they’ve learned throughout their lives. Understanding that the challenge in communication is learning the myriad of skills, principles, and theories without being overwhelmed, Beebe, Beebe, and Ivy emphasize five key principles of communication throughout their book:


·    Be aware of your communication with yourself and others.

·    Effectively use and interpret verbal messages.

·    Effectively use and interpret nonverbal messages.

·    Listen and respond thoughtfully to others.

·    Appropriately adapt messages to others.


Providing both comprehensive and cutting-edge content about communication organized around these five themes, Beebe, Beebe, and Ivy cover all of the topics expected in a manner that will help readers organize the range of material.

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From the Back Cover:

Some highlighted features with this edition include:

  • Pentagon model and icon–introduced in Chapter 1 and appearing on the inside cover and in the margins throughout the book–visually illustrate and help readers see how text material relates to the five communication principles. The visual design and usefulness of the model and icon have been refined and improved in the fourth edition, better integrating these fundamental principles and their relationship to all communication contexts.
  • “Ethics and Communication” box in every chapter emphasizes ethical principles and encourages readers to explore ethical issues.
  • “Technology and Communication” box in every chapter presents cutting-edge information about the increasingly important role of computer-mediated communication in society.
  • “Diversity and Communication” box in every chapter enriches the readers understanding about the critical role that diversity plays in communication.
  • Developing Your Speech Step by Step” boxes in the presentational unit illustrate a path toward creating and delivering an effective speech.
  • “On the Web” boxes at the end of every chapter point to websites where readers can find further online information to enrich their study of communication.
  • “Principles for a Lifetime: Enhancing Your Skills” summaries highlight the connection between chapter topics and the five communication principles.

About the Author:

Dr. Steven A. Beebe is Regents’ and University Distinguished Professor of Communication Studies at Texas State University. He served as Chair of the Department of Communication Studies for 28 years and as Associate Dean of the College of Fine Arts and Communication for 25 years. Steve is an author or co-author of twelve books (with multiple editions totaling more than 70 books), more than 50 articles and book chapters, as well as over 150 papers and presentations at professional conferences. Steve’s communication books have been used at hundreds of colleges and universities throughout the world, making him one of the top communication textbook authors in the United States. Steve served as President of the National Communication Association (NCA), the largest professional communication association in the world, in 2013.

Susan J. Beebe was an award-winning faculty member in the Department of English at Texas State University from 1988 to her retirement in 2014. As Director of Lower-Division Studies in English for 11 years, she directed the first-year writing and sophomore literature programs and helped to train and mentor hundreds of graduate teaching assistants. Sue’s professional interests and expertise encompass both oral and written communication. She has co-authored with Steven Beebe several communication textbooks used at more than a thousand universities worldwide. In addition, she has published articles, conference papers, and teaching materials in both English and communication studies.

Diana K. Ivy, Ph.D., Professor of Communication at Texas A&M University–Corpus Christi, has been teaching communication at the college level for over 30 years, including such undergraduate and graduate courses as nonverbal, interpersonal, gender, and instructional communication. She has co-authored three textbooks, Communication: Principles for a Lifetime, GenderSpeak: Personal Effectiveness in Gender Communication, and Nonverbal Communication for a Lifetime, all in multiple editions, and has published articles in Communication Education, Southern Communication Journal, and Women & Language. She was Speaker of the Faculty Senate and Director of the Women’s Center at her university, has held multiples offices in the National Communication Association, hosted a call-in radio show, “Call Me Ivy,” and completed post-doctoral coursework at Oxford University, studying C. S. Lewis and communication. 

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Steven A. Beebe; Susan J. Beebe; Diana K. Ivy
Published by Pearson (2009)
ISBN 10: 0205609309 ISBN 13: 9780205609307
New Paperback Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description Pearson, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # M0205609309

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