The Cultural Dimension of International Business, 6th Edition - Softcover

Ferraro Professor Emeritus, Gary

3.47

62 ratings by Goodreads

9780205645282: The Cultural Dimension of International Business, 6th Edition

Softcover

ISBN 10: 0205645283 ISBN 13: 9780205645282

Publisher: Pearson, 2009

View all copies of this ISBN edition:

For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management.

This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.

"synopsis" may belong to another edition of this title.

From the Publisher:

This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business, and offers a conceptual framework for understanding the cultural dimension of the international business arena.

From the Back Cover:

Preparing future American businessmen and women to understand and cope with the cultural dimension of their professions, this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores (1) general concepts about culture that can be applied to any cross-cultural situation; (2) the nature of communication, both linguistic and nonverbal; (3) contrasting value systems; and (4) a wide variety of sources for locating culture-specific information. A conceptual approach provides readers with the necessary framework for understanding the cultural dimension of the international business arena. For individuals seeking to understand any cross cultural business encounter they have had in the past or might have in the future.

"About this title" may belong to another edition of this title.