Broadcasting in the 21st Century - Softcover

Rudin, Richard

Softcover

ISBN 10: 023001318X ISBN 13: 9780230013186

Publisher: Red Globe Press, 2011

Synopsis

This book uses case studies, interviews and analysis to explore the key changes in broadcasting, concentrating on the changing relationship between audiences and broadcast output.

* A lively and engaging text, using interviews with broadcasters and managers, as wells as research and case studies from the UK, USA, China, India, South Africa, Australia and many other countries.
* Argues that it is important to understand broadcasting's history in order to appreciate today's issues.
* Reveals how people 'really' use the broadcast media and explains why 'on demand' and multiplatform viewing and listening is causing a fundamental shift in our relationship with broadcasting.
* Explores the significance of Reality TV, including Big Brother and shows how social media has helped to blur the distinctions between fantasy and 'truth' and the continuation of broadcasting 'myths'.
* Assesses the validity of accusations from both the 'Left' and the 'Right' of bias in broadcasting.
* Investigates the impact of broadcasting, including the TV leaders'
debates in the UK 2010 general election, and arguments that TV news coverage encourages 'copycat' mass killings.
* Analyses claims of 'dumbing down' in broadcasting and contains startling evidence of reductions in viewing of 'serious' programmes.
* Shows how trust in broadcasting and broadcasters is under threat, including studies of the 'Gilligan' and 'Ross/Brand' affairs.
* Considers the impact of TV and radio programmes, formats and news coverage across national borders.
* Discusses the nature and importance of Citizen Journalism.
* Makes the case for the continued importance and special appeal of radio, including 'pirate' radio, but reveals a potentially fatal drop in listening by younger people.

About this title

From the Back Cover

The 21st century is already seeing fundamental changes in broadcasting. No longer are audiences limited to watching or listening to television and radio at the times and places dictated by the broadcasters, or on radio or TV 'sets'. Broadcasting in the
21st Century demonstrates how 'traditional' television and radio is being both challenged and supported by technological developments, including convergence and social media. Drawing on interviews with industry personnel and featuring case
studies and research from many countries, including that from the UK, USA, China, India and South Africa, Richard Rudin explains not only the significance of these changes but also how many of the functions and pleasures of broadcasting that were established in the 20th century are being enhanced by new media. Opening with a substantial account of how broadcasting developed in the 20th century, the author goes on to explore how new media forms are changing audiences' pleasures, 
expectations and demands.

Rudin's illuminating study highlights the changing relationship between audiences and broadcast output to examine a range of subjects including:
- the impact of citizens' journalism
- political coverage
- international TV formats and news output
- the continuing appeal of radio as a distinct medium
- debates over bias, truth and trust in broadcasting and broadcasters.

In addition, Broadcasting in the 21st Century addresses a range of broadcast forms and genres including the coverage of general elections, Reality TV and pirate radio.

About the Author

RICHARD RUDIN is a Senior Lecturer in broadcasting and journalism at Liverpool John Moores University (UK). He has worked as a journalist, newscaster, presenter, producer and manager. He co-authored An Introduction to Journalism (2002), was a major contributor to the award-winning Encyclopedia of Radio (2004) and is the author of a number of journal articles on broadcasting. He is Chair of the International Division of the U.S.-based Broadcast Educational Association.

About this edition

• Publisher: Red Globe Press
• Publication date: 2011
• ISBN 10: 023001318X
• ISBN 13: 9780230013186
• Binding: Paperback
• Number of pages: 244