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Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism - Hardcover
Book 1 of 17: Postcolonial Studies in Education
Synopsis
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.
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About the Author
CHRISTIAN DUSSART Professor of Marketing at HEC Montreal and Contributing Editor of Décisions Marketing.
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Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism
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Creative Cost-Benefits Reinvention
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Creative Cost-Benefits Reinvention
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SPRINGER NATURE Jan 2011, 2011
ISBN 10: 0230105300
ISBN 13: 9780230105300
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation. 174 pp. Englisch. Seller Inventory # 9780230105300
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Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism
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Condition: New. Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Num Pages: 174 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 217 x 156 x 15. Weight in Grams: 330. . 2011. 2010th Edition. hardcover. . . . . Seller Inventory # V9780230105300
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Creative Cost-benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism
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Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism
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Condition: New. Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Num Pages: 174 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 217 x 156 x 15. Weight in Grams: 330. . 2011. 2010th Edition. hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9780230105300
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Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism
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