Direct Sales and Direct Faith in Latin America (Contemporary Anthropology of Religion)

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9780230112490: Direct Sales and Direct Faith in Latin America (Contemporary Anthropology of Religion)

Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Cahn demonstrates that the quasi-religious commission of self-empowerment--more than any economic commission--accounts for the explosive growth of commission-based sales in the developing world.

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About the Author:

Peter S. Cahn is Director of Faculty Development and Diversity at Boston University.

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