Media Writing: A Practical Introduction

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9780230218765: Media Writing: A Practical Introduction
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Media Writing: A Practical Introduction is a lively and critically-enriched book that adopts current pedagogical and real-world practices to introduce readers successfully to the understanding and application of writing for the media. With case studies to illustrate its concepts, this introductory text merges theory and practice to provide students with a critical vocabulary that will enhance discussions of key media practices and texts and enable them to communicate effectively throughout a variety of media.

Craig Batty and Sandra Cain employ a range of scholarly principles, practical tools and applied case studies to offer a grounded and contemporary understanding of writing to cover a broad selection of creative industries: print and broadcast journalism; public relations and media relations; advertising and copywriting: fictional and factual screenwriting. An essential resource for journalism, media and creative writing students, Media Writing offers a rich insight into how the creative industries interact with digital technology.

Student-focused and hands-on, this introduction is full of handy hints, tips and guidelines for students looking to communicate effectively throughout a variety of media.

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About the Author:

CRAIG BATTY is Senior Lecturer in Screenwriting at Bournemouth University, UK. He is a Screenwriter, Script Consultant and Academic, and is also co-author of Writing for the Screen (Palgrave, 2008).

SANDRA CAIN is Senior Lecturer and Course Leader in Creative and Media Writing at Southampton Solent University, UK. She is author of several books, fiction and non-fiction, including Key Concepts in Public Relations, (Palgrave, 2009).

Review:

'The chapter samples are clearly written (though the phrase conceptual ideas is surely a tautology) and unlike some academic book proposals, it seems to have sprung out of the authors own experience as practitioners and teachers and not from some disembodied theoretical obsession.' - Andrew Crisell, University of Sunderland

'This is a clear and robust proposal, which successfully marries theoretical and contextual issues with practical insights. This is very important as it addresses the desire within higher education to synthesise theory and practice in media-related subjects, and to encourage reflective practice and reflection upon practice on the part of students.' - Sarah Niblock, Brunel University

'The chapter on Digital Futures will be especially interesting and relevant, given that ways that Web2.0 is destabilising the traditional binaries of producer/consumer. And, once the industry comes to terms with the opportunities of these technological developments, this will definitely be an area of massive commercial expansion.' - John Richardson, University of Loughborough

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