How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

3.83 avg rating
( 6 ratings by Goodreads )
 
9780230220928: How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

"synopsis" may belong to another edition of this title.

About the Author:

TEEMU MOILANEN is a place branding specialist. He has performed several international research and development projects in place branding in national -, city- and tourism resort levels. He has been nominated as the leading specialist in the field by ministry of Foreign Affairs of Finland and the Finnish Tourist Board, and is currently working as an Advisor and key author of the 'Development programme of the Nation Brand of Finland', issued by the government of Finland. Moilanen has extensive experience in tourism destination branding and development in several countries in the world, and during more than a decade has been involved in developing strategic Master Plans of several leading tourism destinations. Moilanen is also a seasoned speaker in seminars and international conferences related to destination branding.Currently Moilanen is the Chairman of the Board and Principal Lecturer of the first and largest Master level programme of Hospitality Management in Finland, at HAAGA-HELIA University of Applied Sciences, and works as the CEO of Imagian Ltd, a consultancy company specializing in Place Branding.

SEPPO RAINISTO is recognized as a leading specialist in place marketing and branding, now chairman of Meritleader Int. His study Success Factors of Place Marketing (2003) was probably the first doctoral dissertation in the field. Rainisto advises numerous cities, regions and communities on place branding. He has been a member of the Editorial Board of the Journal of Place Branding and Public Diplomacy (London) and of the Advisory Board of the same named Association (Berlin). Rainisto has worked for Finland Promotion Board to prepare a national branding program. Rainisto's knowledge of brand marketing is based on more than 30 years of private sector management experience with famous international corporations and brands. He has worked for 10 years in university research and management, and produced several books, articles and scientific papers.

Review:

"Teemu Moilanen and Seppo Rainisto produced this new book which in my mind will be one of the most valuable documents in the place marketing literature. . . . No nation, city or place should undertake the challenging task of marketing itself without first reading this book."

- Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 80.00
US$ 41.76

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Teemu Moilanen, Seppo K. Rainisto
Published by Palgrave MacMillan, United Kingdom (2009)
ISBN 10: 0230220924 ISBN 13: 9780230220928
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Palgrave MacMillan, United Kingdom, 2009. Hardback. Book Condition: New. 2009. Language: English . Brand New Book. Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. Bookseller Inventory # AAZ9780230220928

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 41.76
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Teemu Moilanen, Seppo K. Rainisto
Published by Palgrave MacMillan, United Kingdom (2009)
ISBN 10: 0230220924 ISBN 13: 9780230220928
New Hardcover Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Palgrave MacMillan, United Kingdom, 2009. Hardback. Book Condition: New. 2009. Language: English . Brand New Book. Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. Bookseller Inventory # AAZ9780230220928

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 49.98
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

T. Moilanen; S. Rainisto
ISBN 10: 0230220924 ISBN 13: 9780230220928
New Quantity Available: 2
Seller:
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # ST0230220924. Bookseller Inventory # ST0230220924

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 49.99
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Teemu Moilanen, Seppo K. Rainisto
Published by Palgrave Macmillan
ISBN 10: 0230220924 ISBN 13: 9780230220928
New Hardcover Quantity Available: 2
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Palgrave Macmillan. Hardback. Book Condition: new. BRAND NEW, How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding, Teemu Moilanen, Seppo K. Rainisto, Place branding has rapidly emerged as a new and fascinating area, filled with challenges. This book guides the reader through the successes and failures, with practical advice.Place branding is a fairly new, but growing field which is attracting considerable interest. There are few comprehensive books on the subject. The authors are recognized as leading authorities in the field, regularly speaking and writing on the subject worldwide. The book includes great case studies and practical advice for the reader.Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. Bookseller Inventory # B9780230220928

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 41.83
Convert Currency

Add to Basket

Shipping: US$ 9.15
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

T. Moilanen, S. Rainisto
Published by Palgrave Macmillan UK 2008-12-15, Basingstoke (2008)
ISBN 10: 0230220924 ISBN 13: 9780230220928
New Hardcover Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Palgrave Macmillan UK 2008-12-15, Basingstoke, 2008. hardback. Book Condition: New. Bookseller Inventory # 9780230220928

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.11
Convert Currency

Add to Basket

Shipping: US$ 7.91
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Moilanen, Teemu, Rainisto, Seppo
Published by Palgrave Macmillan (2009)
ISBN 10: 0230220924 ISBN 13: 9780230220928
New Hardcover Quantity Available: 2
Rating
[?]

Book Description Palgrave Macmillan, 2009. Book Condition: New. Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. Num Pages: 216 pages, 0, 18 black & white tables, 10 figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 18. Weight in Grams: 452. . 2009. Hardcover. . . . . . Bookseller Inventory # V9780230220928

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 56.09
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

7.

Moilanen, T.
Published by Palgrave Macmillan (2017)
ISBN 10: 0230220924 ISBN 13: 9780230220928
New Hardcover Quantity Available: > 20
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Palgrave Macmillan, 2017. Hardcover. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # 0230220924

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.14
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

8.

Moilanen, T.
Published by Palgrave MacMillan 3/1/2009 (2009)
ISBN 10: 0230220924 ISBN 13: 9780230220928
New Hardcover Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Palgrave MacMillan 3/1/2009, 2009. Hardback or Cased Book. Book Condition: New. How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding. Book. Bookseller Inventory # BBS-9780230220928

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 56.25
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Teemu Moilanen, Seppo K. Rainisto
ISBN 10: 0230220924 ISBN 13: 9780230220928
New Hardcover Quantity Available: 2
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Hardback. Book Condition: New. Not Signed; Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to buil. book. Bookseller Inventory # ria9780230220928_rkm

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 51.65
Convert Currency

Add to Basket

Shipping: US$ 5.10
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Moilanen, Teemu, Rainisto, Seppo
Published by Palgrave Macmillan
ISBN 10: 0230220924 ISBN 13: 9780230220928
New Hardcover Quantity Available: 2
Seller:
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description Palgrave Macmillan. Book Condition: New. Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. Num Pages: 216 pages, 0, 18 black & white tables, 10 figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 18. Weight in Grams: 452. . 2009. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780230220928

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 56.92
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book