Items related to Places: Identity, Image and Reputation
Synopsis
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
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About the Author
SIMON ANHOLT is the leading authority on managing and measuring national identity and reputation, and the creator of the field of nation and place branding. He is a member of the UK Foreign Office's Public Diplomacy Board, and has advised the governments of some 30 other countries from Chile to Botswana, Korea to Jamaica, and Bhutan to the Faroe Islands. He is Founding Editor of the quarterly...
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- PublisherPalgrave Macmillan
- Publication date2009
- ISBN 10 0230239773
- ISBN 13 9780230239777
- BindingHardcover
- LanguageEnglish
- Number of pages177
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Places : Identity, Image and Reputation
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ISBN 10: 0230239773
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PLACES Identity, Image and Reputation
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Places: Identity, Image and Reputation Anholt, Simon
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