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Synopsis
A practical, applied textbook offering introduction to the world of franchising from the perspectives of both the franchisor and franchisee. clear . It is a unique text for use by students studying franchising, or by students or practitioners interested in buying a franchise or in franchising their business model.
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From the Back Cover
An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book.
With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model.
An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.
About the Author
ROBERT WEBBER is a senior lecturer in Franchising and Entrepreneurship at De Montfort University, UK.
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- PublisherRed Globe Press
- Publication date2012
- ISBN 10 0230361641
- ISBN 13 9780230361645
- BindingPaperback
- LanguageEnglish
- Number of pages272
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An Introduction to Franchising
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Palgrave Macmillan Limited, 2012
ISBN 10: 0230361641
ISBN 13: 9780230361645
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An Introduction to Franchising
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ISBN 10: 0230361641
ISBN 13: 9780230361645
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An Introduction to Franchising (Paperback)
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Bloomsbury Publishing PLC, Basingstoke, 2012
ISBN 10: 0230361641
ISBN 13: 9780230361645
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Paperback. Condition: new. Paperback. An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book.With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model.An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business. A practical, applied textbook offering introduction to the world of franchising from the perspectives of both the franchisor and franchisee. clear . It is a unique text for use by students studying franchising, or by students or practitioners interested in buying a franchise or in franchising their business model. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780230361645
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