Items related to Key Concepts in e-Commerce
Synopsis
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
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About the Author
ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).
Review
'No doubt in my mind that this needs to be published.' - Paul Griseri, UCL, UK 'This is a worthy addition to the Key Concepts series and a valuable supporting asset for students...' - Jonathan Groucutt, Oxford Brookes University, UK
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- PublisherRed Globe Press
- Publication date2007
- ISBN 10 0230516718
- ISBN 13 9780230516717
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages328
- Rating
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Key Concepts in e-Commerce (Palgrave Key Concepts)
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Palgrave Macmillan 22/03/2007, 2007
ISBN 10: 0230516718
ISBN 13: 9780230516717
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