Manufacturing Operations Strategy: Texts and Cases - Softcover

Hill, Alex

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9780230520912: Manufacturing Operations Strategy: Texts and Cases

Synopsis

In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of process. In Manufacturing Operations Strategy, Hill demonstrates how decisions over manufacturing should form part of the strategic direction of the company as a whole. Written by the leading international figure in the field of manufacturing strategy and thoroughly updated with new case studies and material on the latest thinking in the field, this text provides a wide-ranging, comprehensive study invaluable to students and practitioners alike.

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About the Author

Alex Hill is a writer and actor. His play Why I Stuck a Flare Up My Arse for England debuted at Edinburgh Festival Fringe in 2023 to critical acclaim, including four-star reviews in The Scotsman and Broadway World UK. The show transferred to London's Southwark Playhouse in spring 2024 before transferring again to Adelaide Fringe Festival in Australia, in spring 2025.

From the Back Cover

In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of process. In Manufacturing Operations Strategy, Hill demonstrates how decisions over manufacturing should form part of the strategic direction of the company as a whole. Written by the leading international figure in the field of manufacturing strategy and thoroughly updated with new case studies and material on the latest thinking in the field, this text provides a wide-ranging, comprehensive study invaluable to students and practitioners alike.

"About this title" may belong to another edition of this title.