Luxury Fashion Branding: Trends, Tactics, Techniques

3.48 avg rating
( 33 ratings by Goodreads )
 
9780230521674: Luxury Fashion Branding: Trends, Tactics, Techniques
View all copies of this ISBN edition:
 
 

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

"synopsis" may belong to another edition of this title.

About the Author:


Uché Okonkwo is one of the pioneer business strategy consultants in the luxury industry. Based in Paris, she is the Executive Director& Founder of Luxe Corp. (www.luxe-corp.com), the leading strategy& management consultancy company specialized in the luxury industry and its affiliated sectors. Based at Paris' famed Place Vendôme, Luxe Corp currently advises and collaborates with major international luxury brands including Louis Vuitton, Gucci, Richemont, Christian Dior, Coty, Piaget, and Fabergé as well as emerging luxury brands including Daniele de Winter, André Ross and Gottèsman. Uché is also the Editor of the luxury business magazine, Luxe-Mag.Com (www.luxe-mag.com). A luxury veteran with extensive cross-sector experience in luxury management and strategy consultancy, Uché is a Fellow of the American Luxury Marketing Council and sits on the Advisory Board of the Global Luxury Forum Moscow. She has an MBA from Brunel University Business School London. She can be contacted through the book's website, www.luxuryfashionbranding.com.

Review:

'Insightful and thought-provoking - this is an indispensable guide to those looking to understand the modern luxury industry.' -Mark Dunhill, CEO, Fabergé

'A practical and essential resource for anyone involved in the business of selling luxury fashion. At last, I have a resource to which I can refer people.' -James Ogilvy, Publisher, Luxury Briefing, London

'Uché has written a true classic that will be a benchmark for years to come.' -Milton Pedrezza, CEO, The Luxury Institute, New York

'Luxury Fashion Branding demonstrates that fashion is not just about flounces and flash, but has a true business edge that cannot be given short drift.'- Yaffa Assouline, Editor-in-chief, LuxuryCulture.Com / Assouline Media

'Finally, the business of luxury has received what it has been missing for years, in this book.'- Christian Jagodzinski, CEO & Founder, Villazzo Villa Hotel Group

'This book is a must-read for anyone who is serious about competing in the luxury fashion arena. Uché's insights on the strategic aspects of brand management have helped us position Bontoni at the highest end of the luxury market' - Lewis Cutillo, Co-Founder, Bontoni

'This is a pioneering exposé on a dynamic area of human endeavour -luxury goods-, focusing on it as a business.' -Wladimir Sachs, PhD, Associate Dean, Research, ESC Rennes School of Business, France

'This book is not just an excellent resource for the established luxury world, but an essential read for luxury players of the emerging markets who wish to compete on the international level' -Lieran Stubbings, Director, Global Luxury Forum

'Although the subtitle of this book is Trends, Tactics, Techniques, there's a whole lot more than that. The author is nothing if not thorough. I was intrigued by this book' -Zoë Page, The Book Bag

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 70.00
US$ 52.31

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Uche Okonkwo
Published by Palgrave MacMillan, United Kingdom (2007)
ISBN 10: 0230521673 ISBN 13: 9780230521674
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Palgrave MacMillan, United Kingdom, 2007. Hardback. Condition: New. 2007 ed.. Language: English . Brand New Book. This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. Seller Inventory # AAU9780230521674

More Information About This Seller | Contact this Seller

Buy New
US$ 52.31
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Uche Okonkwo
Published by Palgrave MacMillan, United Kingdom (2007)
ISBN 10: 0230521673 ISBN 13: 9780230521674
New Hardcover Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Palgrave MacMillan, United Kingdom, 2007. Hardback. Condition: New. 2007 ed.. Language: English . Brand New Book. This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. Seller Inventory # AAU9780230521674

More Information About This Seller | Contact this Seller

Buy New
US$ 55.94
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Uche Okonkwo
Published by Palgrave Macmillan 2007-05-03 (2007)
ISBN 10: 0230521673 ISBN 13: 9780230521674
New Quantity Available: 4
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Palgrave Macmillan 2007-05-03, 2007. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-BER-00040070

More Information About This Seller | Contact this Seller

Buy New
US$ 52.10
Convert Currency

Add to Basket

Shipping: US$ 4.12
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Okonkwo, Uche
Published by Palgrave Macmillan
ISBN 10: 0230521673 ISBN 13: 9780230521674
New Hardcover Quantity Available: 4
Seller:
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description Palgrave Macmillan. Condition: New. This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 163 x 28. Weight in Grams: 910. . 2007. 1st. Hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9780230521674

More Information About This Seller | Contact this Seller

Buy New
US$ 58.00
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Okonkwo, Uche
Published by Palgrave Macmillan (2007)
ISBN 10: 0230521673 ISBN 13: 9780230521674
New Hardcover Quantity Available: 4
Rating
[?]

Book Description Palgrave Macmillan, 2007. Condition: New. This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 163 x 28. Weight in Grams: 910. . 2007. 1st. Hardcover. . . . . . Seller Inventory # V9780230521674

More Information About This Seller | Contact this Seller

Buy New
US$ 58.25
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

6.

U. Okonkwo
Published by Palgrave Macmillan UK 2007-05-03, Basingstoke (2007)
ISBN 10: 0230521673 ISBN 13: 9780230521674
New Hardcover Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Palgrave Macmillan UK 2007-05-03, Basingstoke, 2007. hardback. Condition: New. Seller Inventory # 9780230521674

More Information About This Seller | Contact this Seller

Buy New
US$ 51.14
Convert Currency

Add to Basket

Shipping: US$ 8.28
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

U. Okonkwo
Published by Palgrave Macmillan
ISBN 10: 0230521673 ISBN 13: 9780230521674
New Hardcover Quantity Available: 4
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Palgrave Macmillan. Hardcover. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9780230521674

More Information About This Seller | Contact this Seller

Buy New
US$ 50.13
Convert Currency

Add to Basket

Shipping: US$ 9.57
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

U. Okonkwo
ISBN 10: 0230521673 ISBN 13: 9780230521674
New Quantity Available: 4
Seller:
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Condition: New. Depending on your location, this item may ship from the US or UK. Seller Inventory # 97802305216740000000

More Information About This Seller | Contact this Seller

Buy New
US$ 60.84
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

U. Okonkwo
Published by Palgrave Macmillan (2007)
ISBN 10: 0230521673 ISBN 13: 9780230521674
New Hardcover Quantity Available: 4
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Palgrave Macmillan, 2007. Condition: New. book. Seller Inventory # ria9780230521674_rkm

More Information About This Seller | Contact this Seller

Buy New
US$ 59.84
Convert Currency

Add to Basket

Shipping: US$ 5.34
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Uche Okonkwo
Published by Palgrave Macmillan (2007)
ISBN 10: 0230521673 ISBN 13: 9780230521674
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Palgrave Macmillan, 2007. Hardcover. Condition: New. Seller Inventory # DADAX0230521673

More Information About This Seller | Contact this Seller

Buy New
US$ 60.45
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book