From discussions of climate change to the latest arguments around stem cell research, science has never been more topical and relevant to our everyday lives. Yet its intricacies are often hard for the general public to grasp. The key challenge for scientists and science communicators is to explain these scientific ideas and engage different groups with current debates.
This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific...
MARK BRAKE is Professor of Science Communication in the Department of Health, Sport and Science at the University of Glamorgan, UK. He is recognised as a leading academic in the field and has published many books, including Different Engines: How Science Drives Fiction and Fiction Drives Science and FutureWorld.
EMMA WEITKAMP is a Senior Lecturer in Science Communication at the University of the West of England, UK. She also has...
'With a good balance between the theoretical and practical aspects of science communication, the book discusses key methods and gives great tips for science communication in many areas...' - CAPJournal
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