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Synopsis
From climate change to stem cell research, this book shows how to communicate complex scientific issues to the masses. Each chapter explains key methods and issues, providing the reader with practical and theoretical understanding of science communication. This is an essential text for students learning how to communicate science in today’s media.
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From the Back Cover
From discussions of climate change to the latest arguments around stem cell research, science has never been more topical and relevant to our everyday lives. Yet its intricacies are often hard for the general public to grasp. The key challenge for scientists and science communicators is to explain these scientific ideas and engage different groups with current debates.
This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication.
Written and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.
About the Author
MARK BRAKE is Professor of Science Communication at the Centre for Astronomy and Science Education, University of Glamorgan.
EMMA WEITKAMP is a Senior Lecturer in the Faculty of Applied Sciences at the University of the West of England.
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- PublisherRed Globe Press
- Publication date2009
- ISBN 10 023057386X
- ISBN 13 9780230573864
- BindingPaperback
- LanguageEnglish
- Number of pages177
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Introducing Science Communication : A Practical Guide
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