The first edition of Inside the Multinationals was a milestone book which applied the new theory of the multinational enterprises in a North American context. In it, Alan M. Rugman popularized internalization theory and helped to extend it as the cornerstone of research in the field of international business. Now with a new introduction assessing the path-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text. Professor Rugman now serves as President of the Academy of International Business.
"synopsis" may belong to another edition of this title.
ALAN M. RUGMAN is L. Leslie Waters Chair of International Business at the Kelley School of Business, Indiana University, USA, where he is also Director of the IU CIBER. He is also an Associate Fellow of Templeton College, University of Oxford, UK. Currently he is President of the Academy of International Business.
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Seller: Valley Books, AMHERST, MA, U.S.A.
Hardcover. Condition: Very Good. 179pp. Black cloth binding. Library stamp on front endpaper, pocket at back. Light scattered pencil underlines on several pages. Label removed from front cover. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # 057473
Seller: Fables Books, Goshen, IN, U.S.A.
Condition: good. A former library book with all the expected stamps, stickers and markings. Some shelf, storage or usage wear present. The binding is tight and all pages are present. Missing dustjacket. The pages appear aged but unmarked. Pictures available upon request. Individually inspected by Shay. Thanks for supporting an independent bookseller! Seller Inventory # FBV.0231053843.G