The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign

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9780231085830: The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign

This study describes how people make up their minds in a presidential campaign. The authors were among the first to use a now accepted method of social research - the panel, or repeated interview technique-to achieve a step-by-step account of how representative voters arrived at final vote decisions in the 1940. elections. The present edition explores : mutual interaction between variables; the possible effects of re-interviewing the same respondents; and how much has materialized of the "further research needed" recommendations of the previous edition.

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Paul F. Lazarsfeld
Published by Columbia University Press
ISBN 10: 0231085834 ISBN 13: 9780231085830
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Book Description Columbia University Press. Paperback. Book Condition: Fair. Bookseller Inventory # G0231085834I5N00

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