As a key to understanding how popular culture works and the way in which image has become the end product, getting to grips with the cult hero is essential.
What makes Liz Taylor's face worth more selling perfume than making films? What persuades Pepsi Cola to spend $20 million buying Michael Jackson's name when he won't even drink their product? And what tempts the would-be fashionable to buy a jacket with Bjorn Borg's name on it? Hardly their skill at blending scent, mixing soft drinks or designing clothes. Rather it is the image that they project and their power as brand names which are in demand as never before."synopsis" may belong to another edition of this title.
Deyan Sudjic is director of the Design Museum, London. He is the author of 100-Mile City and The Edifice Complex and the coauthor of The Architecture Pack.
"About this title" may belong to another edition of this title.
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Paperback. Condition: Very Good. ANDRE DEUTSCH LTD 1989-01-01 00:00:00 Binding: Trade Paperback 160 pages Date Added: 08192005 Illustrator: Bw Illus PublishPlace: London Size: 8 vo. Seller Inventory # 3869
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