Managing in the Media - Softcover

Houseley, William; Nicholls, Tom; Southwell, Ron

Softcover

ISBN 10: 0240515994 ISBN 13: 9780240515991

Publisher: Routledge, 2001

Synopsis

Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume.

There are many books on film and cultural studies. Similarly, there are copious numbers of texts written on management. To date little has been written that analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates.
Managing in the Media is divided into three sections that take the reader from the global to the specific, from the strategic to the tactical. Each chapter discusses specific topics that can be read in isolation yet contribute to the theme within each part. Taken as a whole, the book provides the potential professional media manager and current practising media manager with a framework of issues that will give them an awareness of the range of knowledge needed by the successful media manager.
This book does not try to be a manual to success. The media industry is awash with successful individuals none of whom needed textbooks to set them on their chosen career paths. Yet these exceptional people prove the rule; that in the main, most media practitioners would benefit from some additional support and guidance. The aim of this book is to present to them some of the management issues that have, or will have, an impact upon their working careers.

The accompanying website www.mediaops.net (which can also be accessed via www.focalpress.com) features:
- Tutor notes and reader activities
- Updated list of further reading
- Additional support material such as production templates
- Interviews with the authors
- A discussion forum
- Industry and education links
- Media News
Devised by a practising media manager
Contributing authors are experienced media practitioners and lecturers on undergraduate and post-graduate programmes
Addresses all essential issues of managing media

About this title

From the Publisher

With the huge changes in, and the fragmentation of the media industry, opportunities to learn by working with a mentor or a more senior manager have diminished. This text offers a tool kit for the emerging media manager. It addresses some of the pitfalls and concerns that many experienced practitioners have come across, with advice on how to avoid them for the newcomer.

Each chapter opens with a summary, followed by an interview with the author of that chapter, learning objectives and key issues, ending with a conclusion, further recommended reading and matters for discussion.

Clear, non-technical language is used throughout, and jargon is avoided. The book is divided into four sections: Part 1 The Media Environment looks at the history, culture and context within which the media manager operates. Part 2 Management theories and their applications to the media industry; Part 3 Media management in practice – some case studies for discussion and evaluation, Part 4 Media Management in Action.

About the Author

Peter Block is a Fellow in Media Management at the University of Hertfordshire Business School, Global CBT production manager for Management Consultancy Service for PricewaterhouseCoopers and former Multimedia consultant to Shell International. Ron Southwell is Head of Media Production at West Herts College with management responsibility for the academic group. William Houseley is a part-time lecturer in Media Law for the School of Media, West Herts College.

About this edition

• Publisher: Routledge
• Publication date: 2001
• ISBN 10: 0240515994
• ISBN 13: 9780240515991
• Binding: Paperback
• Edition number: 1
• Number of pages: 412
• Editor: Block Pamela