A worthy text on broadcast management. The authors focus on three groupscreators, programmer/sellers, and producer/sellersand explain the intricacies of these groups interactions with each other and the networks: Creators sell themselves as talent; producers sell their projects to network programmers; networks sell audiences to advertisers; and then networks resell programs to syndicates. The authors provide detailed examples, including sample scripts and production schedules, and up-to-date annotations. Students can easily make use of the material here; nonstudents may learn some insider relationships. For college libraries. Abraham Z. Bass, Journalism Dept., Northern Illinois Univ., DeKalb
Copyright 1987 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
Shipping:
US$ 4.90
Within U.S.A.
Seller: RiLaoghaire, Knoxville, TN, U.S.A.
Soft cover. Condition: Good. 1st Edition. 226 numbered pages; a couple minor marks to edges of closed pages; minor wear to corners and edges of white softcover; a few minor creases to cover; minor curl to cover; several minor dings/ marks to cover; weighs 15.5 ounces; measures 9.2 by 6 by .65 inches; 010620; Seller Inventory # 13994
Quantity: 1 available
Seller: SuzyQBooks, Salt Lake City, UT, U.S.A.
Soft cover. Condition: Very Good. Seller Inventory # 010211
Quantity: 1 available
Seller: Shadow Books, Norwich, United Kingdom
Paperback. Condition: Very Good. Ex-university library; otherwise unmarked. Seller Inventory # 120352
Quantity: 1 available
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-Q-033-03534
Quantity: 1 available
Seller: Librería Cajón Desastre, Ponferrada, Spain
Paperback. Ref. A73287. 17x24. 238 pág. Fotos en b/n. Firma ant. prop. Periodismo. 20-D spanish. Seller Inventory # 73287
Quantity: 1 available
Seller: Joseph Valles - Books, Stockbridge, GA, U.S.A.
Soft cover. Condition: Very Good. No Jacket. xii, 226 p. : ill. ; 24 cm. ; ISBN: 0240517563 (pbk.); 9780240517568 (pbk.) LCCN: 87-328 ; LC: PN1992.55; Dewey: 791.45/0973; 384.55/44/0973 ; OCLC: 15107937 ; Contents; Introduction to programming -- Creating, buying, and selling : the personnel structure of the television industry. The creative team ; The buyers : network television management ; The sellers of primetime television programming -- Developing series for primetime television. Developing series concepts ; From concept to pilot production ; From pilot production to series -- Network decision-making strategies in primetime television : new and current series. Network decision factors : testing and scheduling ; Current programming -- Developing other projects for primetime television. Miniseries, TV movies, and specials -- The pragmatic side of primetime television. Constraints on creativity ; Business deals, license fees, and syndication -- The history and impact of technology on programming trends. The effects of technology on television programming. ; ex-library, stamps, labels ; VG. Book. Seller Inventory # 007157
Quantity: 1 available