Primetime: Network Television Programming - Softcover

Blum, Richard A.; Lindheim, Richard D.

 
9780240517568: Primetime: Network Television Programming

Reviews

A worthy text on broadcast management. The authors focus on three groupscreators, programmer/sellers, and producer/sellersand explain the intricacies of these groups interactions with each other and the networks: Creators sell themselves as talent; producers sell their projects to network programmers; networks sell audiences to advertisers; and then networks resell programs to syndicates. The authors provide detailed examples, including sample scripts and production schedules, and up-to-date annotations. Students can easily make use of the material here; nonstudents may learn some insider relationships. For college libraries. Abraham Z. Bass, Journalism Dept., Northern Illinois Univ., DeKalb
Copyright 1987 Reed Business Information, Inc.

"About this title" may belong to another edition of this title.