A worthy text on broadcast management. The authors focus on three groupscreators, programmer/sellers, and producer/sellersand explain the intricacies of these groups interactions with each other and the networks: Creators sell themselves as talent; producers sell their projects to network programmers; networks sell audiences to advertisers; and then networks resell programs to syndicates. The authors provide detailed examples, including sample scripts and production schedules, and up-to-date annotations. Students can easily make use of the material here; nonstudents may learn some insider relationships. For college libraries. Abraham Z. Bass, Journalism Dept., Northern Illinois Univ., DeKalb
Copyright 1987 Reed Business Information, Inc.
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Book Description Focal Pr, 1987. Paperback. Book Condition: New. book. Bookseller Inventory # M0240517563
Book Description Focal Pr, 1987. Paperback. Book Condition: New. Bookseller Inventory # DADAX0240517563