Explains the processes by which viewership of broadcast and cable programs is defined and calculated, and how these figures are used by the industry to sell advertising time and judge whether or not programming is successful.
"synopsis" may belong to another edition of this title.
Seller: HPB-Diamond, Dallas, TX, U.S.A.
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_476566156
Seller: Buchpark, Trebbin, Germany
Condition: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 42497385/203
Quantity: 1 available